Our service can be summarized as a very simple principle:
From your account you can post 140/85 pixel banners in the orange column of the right side of our website.
The application allows you specify one or more Romanian counties, where you'd like to see your campaign running.
Accessing the administrator interface will show you the statistics relative to the number of views, clicks, performance, average performance on ImoMarket, etc.
Geos is a paid service, invoiced with a fixed amount of 0.5€/1000 impressions, plus a variable tax of CPC€/click. This variable tax CPC (Cost per Click), is of minimum 0.01€/click and maximum CmPC€/click, where CmPC (Cost maximum Per Click) you define yourself in the beginning or during the campaign.
CPC depends on the quality of your banner, as well as on the offer of your competitors for the same advertising space.
Here are some details about the technical background of Geos:
Those of you familiar with Google technologies, will probably realize that our service has been inspired by the philosophy and success of Google AdWords, which offers sponsored advertising, aside of free search results, relevant for the searched term.
Since ImoMarket doesn't work as a search engine based on keywords, we try to offer very good methods for geographical targeting, rather than struggling with contextual advertising which is not our strongest competency.
Geographical targeting:
E.g.: When a visitor gets on www.ImoMarket.com, ImoMarket-Geos instantly detects the user's IP address and knows which county this visitor is accessing the site from. Let's say: Constanta.
Further on, the visitor is browsing our web pages, that are mainly oriented to Real Estate Ads so, the software knows which region the visitor is interested by. Let's say: Sibiu.
The combination of the two areas allows us serving this user only banners targeted on the counties of Constanta and Sibiu and not banners targeted on Bucharest, Brasov, Cluj or Timis.
From this point of view, we can state with a self-confidence similar to the self-confidence of George W. Bush when talking about... basically anything..., that the geographical targeting you will obtain with ImoMarket is one of the best possible, due to the nature itself of our business model and our site content.
Relevance driven campaigns:
The banners posted via ImoMarket-Geos are allocated a relevance score, mainly based on the ratio clicks over views, but also based on some other secret ingredients that we keep in a holly secret place.
This way, the most relevant banners will be displayed more often and in a better position, while the less relevant banners will sometimes have to be left aside or displayed in lower positions.
Moreover, as we invoice a fixed amount of 0.5€/1000 views, those who publish uninteresting banners will have no incentives to keep them active, but will have at least one good reason to increase the quality of their advertising or to withdraw.
Overall, we promiss to offer the most relevant banners to our visitors.
Unbeatable prices adapted to every little pocket :
While on the romanian internet website owners and advertising agencies rush into asking you prices like 10-15€/1000 impressions or 0.1€/click for campaigns that offer no targeting whatsoever, we have struggled to develop a reliable system of targeting and auctioning.
Thanks to considerable efforts, we managed to build this program that allows you specifying a maximum price per click and a maximum budget per day that you are ready to pay, above which - your banner will not be displayed anymore.
The good thing about this system is that while Mr. Smith pays 0.07€/click, Mr. Jones being smarter, only pays 0.05€/click as Mr. Jones' banner is more relevant and it will be displayed with honors in a better place, for a smaller price.
This auctioning system is obviously not a free ride, since it inevitably conducts to an equilibrium market price in the long run (in other terms: it is quite difficult to make a "gesheft" when the competition on the advertising space is high), however this will certainly avoid you feeling ripped off by us, as it sometimes happens on other sites that overprice their advertising services.
Moreover: we even thought of the completely ridiculous situation that we faced ourselves on several occasions, where a 5€/day budget banner has consumed its budget in the early hours of the night (0 to 2 o'clock) because it has been heavily served to an irrelevant segment of insomniacs, very less interesting when the promoted products are to be addressed to a large category of active people who typically would sleep at 23:00 and wake up at 6:00.
Therefore, with ImoMarket-Geos, your banner will be cleverly displayed throughout the whole day and in the limits of your specified budget.
Anti-fraud protection:
When someone is proposing an online advertising mechanism, it is first of all wise analyzing what are the risks that you all of a sudden wake-up with an enormous number of clicks (and a consequently enormous invoice) without anybody having contacted you for the product or service you are promoting.
On ImoMarket these risks are considerably diminished by our antifraud functions, that take into account only a limited number of clicks in the time unit, made by the same visitor.
Conclusion:
From our presentation above, we can state in full confidence that ImoMarket-Geos is currently one of the most advanced and efficient online advertising service in Romania, even more efficient than Google AdWords, as far as geographical targeting is concerned.
In the following months we will start promoting ImoMarket-Geos at a larger scale, so that our customers may benefit from a broad exposure, on partner sites, not only from an exposure limited to www.ImoMarket.com.
If you wish to discuss about this service, gossip, contradict, congratulate or ask us questions, feel free to do it on our forum:
http://www.imomarket.com/international/en/phpBB2/index.php.
We are waiting for your reactions with lots of interest, as usually.
ImoMarket Team
